World crisis has caused losses to IKEA
Recession in the real estate market of the USA has led to that sales volume in IKEA furniture hypermarkets have worldwide reduced.
So, in America sales volumes of IKEA have decreased on 21 % in comparison with the last year, though IKEA occupied only about 10 % of the American market, or 21 billion euro in 2007.
Thus IKEA representatives do not consider, that for them this recession of sales - is occasion for a panic, in fact it will not proceed eternally. In order to keep the positions in the market, the company has changed strategy of development. Now the network actively enters developing markets of China, Russia and the East Europe.
In total IKEA owns 250 shops in 32 countries.
