Internet advertising becomes more popular
In 2008 world charges on advertising will increase on 6,7 % due to Olympic Games in Peking and pre-election presidential campaign in the USA. As data of the review, prepared by advertising company ZenithOptimedia, show Kazakhstan, Belarus and Egypt became the most fast-growing markets become.
the forthcoming European championship football, which will pass in Austria and Switzerland, and also the confident growth of developing markets, which compensate the possible delay of economic development caused by credit crisis and recession in housing sector of the American economy, “warm up” advertising charges.
Report has also shown that in 2010 China will overtake Germany and will become the fourth advertising market, and Russia will move from 14-th position on 6-th. Charges on Internet advertising will grow on 69 % within the nearest three years. It is not excluded that WorldNet will overtake magazines and will become the third largest advertising channel.
In spite of the fact that credit crisis renders negative effect on economic, it is not expected that it will concern the advertising market. Unlike the periods, preceded within last two recessions of the advertising market, advertising agencies do not increase their budgets more, than it can be provided by the economy.
