Alexander Mcqueen has allowed children to create the advertising campaign
The number of people, who have electronic diaries on the Internet, grows extreme rates. Probably, recently someone has very much regretted that he does not have own diary after known British designer Alexander Mcqueen and his command have conducted unique marketing campaign in one of such electronic communities and have asked ordinary teenagers to think up advertising for their new collection.
In creation of the blogs the authors of diaries not simply state the ideas and feelings, but they often show top creative works and imaginations, and the number of blogs’ users has reached hundreds millions. For this reason designer Alexander Mcqueen has made very interesting course - by means of popular MySpace he has hold search of talents in order to make interesting advertising collection of youth line McQ.
The designer has decided to appeal to the youngest inhabitants of a network. Having independently chosen 35 the most creative authors, the designer, in his opinion, has personally written the letter to them and has invited them to his studio. There teenagers, whose age did not exceed 21 years old, had an opportunity to get acquainted with all collection and to think up video or the image for advertising. From the offered variants the designer and his colleagues have selected the best 8 variants in order to use them during the advertising campaign.
